TY - CONF TI - Differences in Reading Between Word Search and Information Relevance Decisions: Evidence from Eye-Tracking AU - Gwizdka, Jacek T2 - NeuroIS 2016 A2 - Davis, D. Fred A2 - Riedl, René A2 - vom Brocke, Jan A2 - Léger, Pierre-Majorique A2 - Randolph, B. Adriane T3 - Information Systems and Neuroscience AB - We investigated differences in reading strategies in relation to information search task goals and perceived text relevance. Our findings demonstrate that some aspects of reading when looking for a specific target word are similar to reading relevant texts to find information, while other aspects are similar to reading irrelevant texts to find information. We also show significant differ-ences in pupil dilation on final fixations on relevant words and on relevance de-cisions. Our results show feasibility of using eye-tracking data to infer timing of decisions made on information search tasks in relation to the required depth of information processing and the relevance level. C1 - Gmunden, Austria C3 - Information Systems and Neuroscience: Gmunden Retreat on NeuroIS 2016 DA - 2017/// PY - 2017 DO - 10.1007/978-3-319-41402-7_18 SP - 141 EP - 147 PB - Springer International Publishing SN - 978-3-319-41402-7 UR - http://dx.doi.org/10.1007/978-3-319-41402-7_18 KW - _tablet KW - gRel_project KW - mypub KW - z_IX_lab ER -